Recently I have been scowering the web for any anti-smoking campaigns targeting seniors. So far I have come up with nothing, and it has been an unsuccessful attempt. So if you do know of any please share them.
But this lack of seniors-focused campaigns got me thinking. Why is it that campaign groups have given up on targeting the older population? Often these groups believe that if an adult has made it to a relatively late stage in their life already then they must be doing something right and most likely a more difficult population to change any health behaviors. However, statistics show that smoking significantly “increases postoperative complications such as myocardial ischemia and infection… Even temporary abstinence from smoking may reduce the risk of these complications and improve surgical outcomes” (Warner, 2005). Any quick glance at Health Canada’s stats will show that majority of patients using our healthcare system are those over 65 years. If quitting smoking prior to surgery can greatly improve their post-op outcomes shouldn’t we be targeting this group to give them the best chance possible?
So far I am still unsuccessful in trying to find a smoking cessation campaign targeting seniors, in the meantime I have come across a few excellent videos that I thought I would share below.
Warner, David. (2005, January). Helping surgical patients quit smoking: Why, when, and how. International Anesthesia Research Society. Retrieved from http://www.anesth.umontreal.ca/3_etudes/documents/Arrettabagisme.pdf
Yup… you read that right – even Pixar uses formulas for success!
As health promoters, so much of what we do involves storytelling. We can learn from places such as Pixar, because let’s face it… their stories are sticky. Almost anyone raised in North America can tell you who this guy is:
This list was originally tweeted by Emma Coats, a former story artist at Pixar who is now out in the world doing her own thing. I stumbled across this while reading Chris Blattman’s blog: ChrisBlattman.com – he is an associate professor at Columbia University in the field of political science and international development. He updates his blog frequently and his posts vary enough that there is usually something for everyone, whether they are a policy geek or not. For now, back to Pixar’s rules of storytelling. I’ve listed my four favourites below. (Why four? Why twenty-two? Why not?)
#4, Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.
#9. When you’re stuck, make a list of what WOULDN’T happen next. Lots of times the material to get you unstuck will show up.
#15. If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.
#19. Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.
You can find the rest of the list over at aerogrammestudio.com
– Sarah Topps
I recently came across a new infographic that I love, and it reminded me to post on here about the importance of data visualization, especially when it comes to getting big messages across very quickly and in very few words. Our brains are visual. We only began reading and writing in the last few thousand years, and even then, it has been a rare gift and privilege for most of that time. However we have been visually absorbing information for as long as we, and our predecessors, have had eyes.
For some great online tools to create your own data visualizations, randing from prezi and pinterest to seal creators and gantt charts, I highly recommend that you check out this presentation: Data Visualization Tools PPT overview review created by Susan Kistler, (the American Evaluation Association’s Executive Director and aea365 blog Saturday contributor). In her words, the presentation covers 25 tools that “help us to merge truth and beauty“. You can download the full slidedeck from the AEA public eLibrary.
The infographic I mentioned (posted below) also reminded me that we, as health promoters are trying to s-p-r-e-a-d information and stop the spread of disease and poor health.
– Sarah Topps 2013