The staff over at PageOneX have created a low-tech way to create a bar chart comparing the amount of news to the amount of advertisement space for a print edition newspaper. The ratio they found (and show) for The New York Times on June 20th, 2013 is approximately 2:1! Check it out:
How to do this?
- Buy two copies of the same edition of one newspaper. You need two copies to be able to display both sides of every page. We used the exterior side of the papers from one copy, and the interior from the other copy.
- To be cautious, we marked (draw a thin line) in the side of the paper that we were not going to use, to avoid having a piece of paper and not do not know which side is the one to use.
- Cut and separate Ads and News.
- Once you have the two piles with Ads and News, you have to make the bar charts. Keep’em straight and make them have the same width. To make the puzzle easier we put all the full (uncut) size pages together at the bottom of the bars.
(Note: I did not write the above instructions, they are taken directly from the PageOneX blog – very clear and helpful!)
I think this is a great example of how communication and data visualization does not need to be complicated or high-tech to grab people’s attention or to be effective. This is a project that almost anyone could do, and gives us a great visual which has taken a lot of information and turned it into a form that can be read and understood in a quick glance.
PageOneX is an interesting new project which makes it easy to “track, code, and visualize major news stories based on the proportion of newspaper front pages that they take up.” From their about page, some context is given on how they came up with the concept:
“PageOneX is an open source software tool designed to aid the coding, analysis, and visualization of front page newspaper coverage of major stories and media events. Newsrooms spend massive time and effort deciding what stories make it to the front page. Communication scholars have long used column-inches of print newspaper coverage as an important indicator of mass media attention. In the past, this approach involved obtaining copies of newspapers, measurement by hand (with a physical ruler), and manual input of measurements into a spreadsheet or database, followed by calculation and analysis. Some of these steps can now be automated, while others can be simplified; some can be easily shared by distributed teams of investigators working with a common dataset hosted online.” (Read more here: PageOneX – About)
Hat tip to Chris Blattman (Assistant Professor of Political Science & International and Public Affairs at Columbia University) for re-posting this on his blog, which is also worth reading.
– Sarah Topps 2013
I recently came across a new infographic that I love, and it reminded me to post on here about the importance of data visualization, especially when it comes to getting big messages across very quickly and in very few words. Our brains are visual. We only began reading and writing in the last few thousand years, and even then, it has been a rare gift and privilege for most of that time. However we have been visually absorbing information for as long as we, and our predecessors, have had eyes.
For some great online tools to create your own data visualizations, randing from prezi and pinterest to seal creators and gantt charts, I highly recommend that you check out this presentation: Data Visualization Tools PPT overview review created by Susan Kistler, (the American Evaluation Association’s Executive Director and aea365 blog Saturday contributor). In her words, the presentation covers 25 tools that “help us to merge truth and beauty“. You can download the full slidedeck from the AEA public eLibrary.
The infographic I mentioned (posted below) also reminded me that we, as health promoters are trying to s-p-r-e-a-d information and stop the spread of disease and poor health.
– Sarah Topps 2013