Embracing Life & Media Advocacy

An important component of a “sticky” idea is one that can be remembered. I recently came across this award-winning advocacy commercial for seatbelt use while doing some research.

The “Embrace Life” campaign ad was launced in 2010 by Sussex Safer Roads in the U.K. and had great impact for viewers around the world.

It’s an excellent example of using media as a channel for provocative health messaging.

So just take a second and evaluate the emotional impact of this message. I think it pretty much speaks for itself.

To learn more, visit: www.embracethis.co.uk

I was in tears by the end.

– Misha B.


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