22 Rules of Storytelling by Pixar

Yup… you read that right – even Pixar uses formulas for success!

As health promoters, so much of what we do involves storytelling. We can learn from places such as Pixar, because let’s face it… their stories are sticky. Almost anyone raised in North America can tell you who this guy is:

buzz_lightyear_in_toy_story_3-1280x960

This list was originally tweeted by Emma Coats, a former story artist at Pixar who is now out in the world doing her own thing. I stumbled across this while reading Chris Blattman’s blog: ChrisBlattman.com – he is an associate professor at Columbia University in the field of political science and international development. He updates his blog frequently and his posts vary enough that there is usually something for everyone, whether they are a policy geek or not. For now, back to Pixar’s rules of storytelling. I’ve listed my four favourites below. (Why four? Why twenty-two? Why not?)

#4, Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.

#9. When you’re stuck, make a list of what WOULDN’T happen next. Lots of times the material to get you unstuck will show up.

#15. If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.

#19. Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.

You can find the rest of the list over at aerogrammestudio.com

– Sarah Topps

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One response to “22 Rules of Storytelling by Pixar”

  1. misha825 says :

    What an awesome way to talk about storytelling within the context of our course! Good start to a Monday 🙂

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