Framing workplace accidents: blame the victim?

Here’s a critique of framing in Alberta’s Bloody Lucky safety awareness campaign. See the campaign’s dramatic videos by googling YOUTUBE bloody lucky.

Safety ads put blame for workplace accidents on workers

Author: Bob Barnetson; Jason Foster
CCPA Monitor 17 (3) 2010-08-31 p8

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About kcorbett

I'm a medical anthropologist and professor at University of Waterloo's School of Public Health and Health Systems. I'm also Professor Emerita at Simon Fraser University's Faculty of Health Sciences. My primary home is in Ontario in Canada, and I have strong ties in the Vancouver, BC area, the US (Colorado), and elsewhere on the planet.

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