Simply Put – A CDC guide for creating easy to understand materials
I was perusing the CDC website today and stumbled across this really helpful resource: Simply Put – A guide for creating easy to understand materials
Since low health literacy and numeracy is such a big issue, both in Canada and in other parts of the world, I think it’s really important to think about some of the issues that this guide brings up when putting together resources. Some of the key topics included:
1. Make Your Message Clear
2. Text Appearance Matters
3. Visuals Help Tell Your Story >> including a link to the CDC public health image database
4. Layout and Design
5. Consider Culture
6. Translations Take Your Message Further
7. Testing for Readability >> including formulas for calculating the readability of a document!
Also, at the back of the manual there is a Checklist for Easy-to-Understand Print Materials and lists of other resources to expand your knowledge even further.
– Sarah Topps 2013
Tags: advocacy, CDC, clear, clear message, communication, design layout, easy to understand, image database, layout, low literacy, public health, public health campaigns, public health image database, readability, simply put, visual appeal, visuals